Gustavo Sanchez

Founder & CEO

Booked AI

Gustavo Sanchez is a growth executive, entrepreneur and founder of Booked AI, with more than 20 years of experience scaling products, teams and go-to-market strategies for leading technology companies.

Most recently, Gustavo led growth marketing for Dropbox Dash, the company’s flagship AI product. Previously, he spent six years at Shopify, where he founded and scaled lifecycle marketing and led growth for the core platform and strategic products including Shop Pay, the Shop App and Shopify Capital. His career also includes work with Microsoft, Adobe and IBM.

Working at the intersection of AI, SaaS and commerce, Gustavo combines strategic thinking, storytelling and disciplined experimentation to drive adoption and growth. His leadership approach emphasizes trust, clarity and building high-performing, low-burnout teams.

See Gustavo at the following session:
The AI in HRAI